April 25, 2017, the School of Management and Economics 2017 case workshop series held its third report at conference room 132 of the main building. The keynote speaker was Professor Liu Pingqing, Vice Dean of the School of Management and Economics, Vice Director of Integration of The Two Research Institute. The topic was: trend Chain and case beads: A shallow thinking of teaching supply side reform. Professor Liu Pingqing and his team developed cases selected "National 100 excellent management cases" in 2014, 2015, 2016 consecutively. The report was hosted by Professor Ma Baolong. More than 30 teachers and 5-6 participants from other schools and business participated in the report.
Professor Liu followed the logic of interesting, rational and useful, taking his own EMBA "Management Communication" course on March 27-29, the "National Projects Application and Management Skills" report on April 16 as examples, to demonstrate how to use the case in the first Minute to attract the audience? How can the class or report present a "trend chain" framework? How to further organize the "case beads" to the point of sharing the lecture process, interaction and control, achieving a practical effect of resounding, and inspiring?
