May 14, 2012, Professor Zhang Han, Georgia Tech School of Management, gave an academic report to our faculty and students entitled "Discrete Emotions in Online Seller Reviews: An Experimental and Empirical Exploration of Review Helpfulness".
Professor Zhang Han introduced in simple terms his latest scientific research on the effects of the emotions embedded in a seller review on its perceived helpfulness.
Speaker Profile:
Dr. Zhang Han, received a PhD in Management Information System from the University of Texas at Austin in 2000. He is Georgia Tech College of Management Helen and John Taylor, of Rhett, Jr., Associate Professor (with tenure), and serves as the college IT management Area Coordinator. He is also a visiting research fellow at the well-known e-commerce Research Center of the University of Texas at Austin. His research is mainly concentrated in the network trust and credibility, online payments and the evolution of electronic markets. Papers were published in Information Systems Research, Journal of Management Information Systems, Decision Support Systems, and other academic journals. He now is an editorial board member of Decision Support Systems, Electronic Commerce Research and Applications (ECRA), Pacific Asia Journal of the Association for Information Systems, and Journal of the Database Management.
