——09MBA Summer Social Practice to Yanqing Village
SME 09MBA organized summer social practice to Kangzhuang ErJie Village in Beijing Yanqing County in Aug. 21, 2010. Activities were a great success.
With a theme of "insight into the economic situation of Beijing suburbs, help with the development of Beijing outskirts Enterprise", the social practices fully integrate professional characteristics of our MBA. While studying the economic development of rural areas around Beijing, students go deep into the realities of village-run private enterprises. Combined with MBA expertise and understanding of the actual situation of targeted business, to provide practical operational guidance.
Beijing Qianlongda Elevator Engineering Co., Ltd. is the first company established in Yanqing County specialized in elevators (including accessories) sales, installation and alteration, repair and maintenance. It is also one of the Kangzhuang ErJie village-run enterprises. Since its establishment of more than two years, a number of business operation process issues have constrained its further development. Our practice group, based on its actual operations, designed a 4R regularization program. General Manager Li liked the program, and expressed hope for further guidance on the implementation.
The Kangzhuang Erjie Plantation’s main business is growing "Kangzhuang Dadao" brand grape. The brand has received the National Gold Star Award for seedless grapes. After investigations, our group suggested that although the vineyard had already begun to take economies of scale, there was still room for marketing campaign to further expand production scale and increase of the value added chain of grape plantations.
