報告題目：Vertical Competition with Common Attributes
報告人：李娟教授南京大學工程偉德國際1946bv官網
時間： 2023年9月19日（周二）16:00-18:00
地點：主樓317
內容簡介：
Vertically differentiated products in a competitive market often share common attributes (e.g., location value, infrastructure, or technologies) provided by third-parties. In this study, we characterize how common attributes affect high- and low-quality firms in their offerings of individual attributes and pricing, and consequently affect market competition and social welfare. First, we disentangle three distinctive effects of common attributes on vertical competition, and identify a “bottom-up” influence through which common attributes affect the low-quality firm greater than the high-quality firm. Second, we show that more desirable common attributes have different implications for vertical competition in different product markets. Finally, we examine a retail platform’s commission policy when its infrastructure constitutes common attributes for vertically differentiated vendors, and identify a “top-down” influence through which the commission policy affects the high-quality firm greater than the low-quality firm in moderating the impact of common attributes.
個人簡介：
李娟，南京大學工程偉德國際1946bv官網教授，博導。主要研究領域為行為運營管理、供應鏈與物流管理。她的研究工作主要發表于Decision Science, European Journal of Operations Research, International Journal of Production Economics, International Journal of Production Research，管理科學學報等學術期刊。她指導的學生的研究工作分別獲得2019年和2020行為運籌學與行為運營管理研討會優秀學生論文。她還出版了4本與學術研究相關的普及讀物，其中一本獲得江蘇省第15屆哲學社會科學優秀成果獎（普及成果獎）。她主持國家自然科學基金項目4項，被評為《系統管理學報》2021-2022年度優秀審稿人，現任中國運籌學會行為運籌與管理分會理事。
（承辦：管理科學與物流系、科研與學術交流中心）
