報(bào)告題目：The New Marketing in the Era of Data Intelligence
時(shí)間：3月25日（星期一）下午14:00-15:30
地點(diǎn)：主樓309
報(bào)告人：Chenglu Wang教授
主講人簡(jiǎn)介：
王承璐，市場(chǎng)營(yíng)銷(xiāo)學(xué)博士，美國(guó)紐黑文大學(xué)商學(xué)院營(yíng)銷(xiāo)學(xué)終身教授。福爾布萊特學(xué)者。主要研究方向?yàn)橄M(fèi)者行為及互動(dòng)營(yíng)銷(xiāo)。他在Journal of Consumer Psychology, Journal of Business Ethics, 等專(zhuān)業(yè)雜志上發(fā)表學(xué)術(shù)文章百余篇 (SSCI 八十余篇)。連續(xù)三年（2021，2022，2023）被斯坦福大學(xué)列為全球2 % 高被引研究學(xué)者。目前擔(dān)任互動(dòng)營(yíng)銷(xiāo)專(zhuān)業(yè)期刊Journal of Research in Interactive Marketing （影響因子8.2， JCR 一區(qū)）主編。多次擔(dān)任Journal of Business Research, European Journal of Marketing, International Marketing Review，Industrial Marketing Management等SSCI雜志的特刊執(zhí)行主編。曾多次擔(dān)任營(yíng)銷(xiāo)學(xué)國(guó)際學(xué)術(shù)會(huì)議聯(lián)席主席和主題演講人。主要著作有《人際心理學(xué)》（上海人民出版社1987年出版）。主編的著作有《Contemporary Marketing in China: Theories and Practices》（Nova，2011），《Brand Management in Emerging Markets: Theories and Practices》（IGI，2014），《Exploring the Rising Fandom in Contemporary Consumer Culture》（IGI， 2019, 被評(píng)為最暢銷(xiāo)著作之一）,《Handbook of Research on the Impact of Fandom in Society and Consumerism》 (IGI， 2019)，以及《The Palgrave of Interactive Marketing: Theoretical Advancement and Managerial Application》（Spring-Nature，2023）。
報(bào)告內(nèi)容簡(jiǎn)介：
In the rapidly evolving landscape of marketing, the advent of the data intelligence era has brought about profound transformations. This lecture delves into the core aspects of these changes, starting with the heightened emphasis on enhancing consumer experiences and fostering interactivity. With consumers increasingly demanding personalized interactions, the integration of data analytics has enabled marketers to tailor their strategies to individual preferences, thereby facilitating greater consumer participation and engagement. Moreover, the proliferation of cutting-edge technologies such as artificial intelligence, virtual/augmented reality, robotic assistants, and machine learning has revolutionized marketing practices. These tools not only streamline processes but also enable businesses to deliver highly targeted and immersive experiences to their audience. As traditional marketing philosophies evolve to adapt to the demands of the digital age, there arises a pressing need for innovative approaches. The convergence of data intelligence and marketing principles heralds the dawn of a new era in marketing, one characterized by agility, responsiveness, and a deep understanding of consumer behavior.
（承辦：市場(chǎng)營(yíng)銷(xiāo)系、科研與學(xué)術(shù)交流中心）
