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【明理講堂2022年第52期】11-18美國佛羅里達大學邱涼飛副教授:Social Attention as Reference Points;Evidence from A Field Experiment

報告人:美國佛羅里達大學 邱涼飛 副教授

時間:2022年11月18日 上午9:30-11:00

會議號:騰訊會議550-433-080

內容簡介:

Social trading platforms are growing rapidly in the digital economy.We investigate how changes in social attention,operationalized as the number of followers,affect traders’ performance and trading behaviors through a randomized field experiment on a leading cryptocurrency social trading platform.We find that traders who receive more social attention tend to trade more,use higher leverage, and achieve worse performance.The negative effects are stronger among traders who performed well prior to the increase in attention,consistent with our proposed mechanism of overconfidence.We also find a reference point effect of social attention in our context:the removal of the social attention that a trader has ready received does not reverse the effects of increased attention-instead,it leads to even worse performance.The negative effects are stronger among traders who performed poorly prior to the loss of attention,which supports our hypothesis about social attention as a reference point.Our study offers important implications for the desigen of social trading platforms and reminds traders and platform managers to pay closer attention to the interaction between social attention and trading decisions.

報告人簡介:

邱涼飛,佛羅里達大學沃靈頓商學院信息系統與運營管理系副教授。2014年,他在德克達斯大學奧斯汀分校獲得博士學位。他目前的研究重點是預測市場、社交網絡和社交媒體平臺、電信網絡和信息系統經濟學。他的多篇研究成果發表在知名學術期刊上,如Information systems Research、MIS Quarterly、Production and Operations Management、Journal of Management Information Systems、Decision Support Systems。他在2019年獲得了INFORMS信息系統協會Sandy Slaughter早期職業獎和信息系統協會(AIS)早期職業獎。他的學術兼職有:MIS Quarterly編輯委員會副編輯、Production and Operations Management高級編輯、Decision Support Systems副編輯。

(承辦:管理工程系、科研與學術交流中心)

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