題 目： Hospital Service Outsourcing and Peformance
主講人：Saurabh Mishra
時 間：12月11日下午16:00
地 點：主樓216
主講人介紹：
Prof. Saurabh Mishra is Associate Professor of Marketing and Desautels Faculty Scholar at McGill University. He has a PhD in Marketing from Kelley School of Business, Indiana University and has worked as a post-doctoral research fellow at the Kellogg School of Management. Prof. Mishra’s primary research interests are in the areas of marketing strategy, particularly the operations-marketing-finance interface. Recently, he has also worked on research understanding the financial value of corporate social responsibility and healthcare sourcing practices. For his research projects Prof. Mishra has received grants from the Marketing Science Institute, Social Sciences and Humanities Research Council of Canada (SSHRC), McGill University, and Indiana University. Further, his research has been published in prestigious academic journals including the Journal of Marketing, Marketing Science, Journal of Operations Management, Journal of the Academy of Marketing Science, and Journal of Business Ethics. He has also presented and chaired special sessions at some of the leading academic conferences in North America, Europe, and Asia. In addition to research, Prof. Mishra’s teaching interests lie in the area of marketing strategy and marketing analytics. He has taught courses at the undergraduate, MBA, executive, and doctoral levels at McGill University, Indiana University, and at institutions internationally in Europe and Asia.
內容介紹：
Hospitals routinely outsource patient care services to effectively manage patient needs while at the same time garnering improved financial performance. However, extant research provides limited insight into the outcomes of patient service outsourcing in hospitals. The present study investigates the influence of hospital service outsourcing emphasis on patient care effectiveness and financial performance. It utilizes data obtained from the Centers for Medicare and Medicaid Services (CMS) for a comprehensive set of hospitals in the United States over a 14-year period. Analysis confirms that higher service outsourcing emphasis improves the operating margins of hospitals, but also increases patient length of stay in the hospitals – indicating lower patient care effectiveness. Lower patient care effectiveness in turn is observed to attenuate some of the financial gains from outsourcing. Theory and results further highlight capacity utilization of hospitals as a key boundary condition in these relationships. Together, these findings provide important guidelines to hospital managers regarding their patient care outsourcing strategy.
（承辦：市場營銷系，科研與學術交流中心）
