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5-10加拿大懷雅遜大學Elizabeth Evans 副教授應邀管理與經濟學院作學術報告

題 目:Impacts of Foreign Retail Entry on the Host Country: The Canadian Apparel Industry
主講人:Elizabeth Evans 副教授 (Ted Rogers 偉德國際1946bv官網,加拿大懷雅遜大學)
時 間:2012年5月10日(周四)13:30
地 點:主樓418會議室

主講人簡介:
    In January 2012 Elizabeth Professor Evans assumed the position of Associate Dean, Academic Undergraduate Programs Ted Rogers School of Management at Ryerson University. In this role her primary responsibilities are for the Bachelor of Commerce degree curriculum. In addition Professor Evans is leading the development of the marketing for the faculty and the development of an executive education program. Since joining the university in 2004 she has served on numerous committees including the Academic Standards Committee and Academic Senate and is currently a member of the Curriculum Renewal Initiative, the Web-site Redesign Task Force. Professor Evans is a faulty member in the Ted Rogers School of Retail Management. She holds an MBA from Queens University. Professor Evans teaches and specializes in the areas of retail innovation and corporate sustainability. The Ted Rogers School of Management, Toronto, Canada is the largest English speaking business school in the country with 9600 full and part-time students. The school recently received the prestigious AACSB accreditation.
內容簡介:
    伊凡斯教授將報告她最近的研究成果之一:“外資零售商進入加拿大市場的影響 ---- 服裝產業的視角”。該報告涵蓋外資零售商登陸加拿大市場的經歷、經驗與教訓,這種外資進入對該國零售市場、行業管理者、消費者及其家庭等各方面的影響。

(承辦:市場營銷系)

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