時(shí)間：2019-7-18（周四）上午10:00
地點(diǎn)：主樓317
報(bào)告摘要：
In this study, we investigate whether consumers with different cultures concentrate on different product features in online consumer product reviews and show different opinions toward individual product features of the same products. To this end, we extract product features and their associated opinions (i.e., feature-opinion pairs) from online consumer reviews of the same products available at Amazon websites for U.S. and Chinese consumers. The analysis of 4,754 reviews shows that American consumers tend to focus more on usability features of products and have more negative opinions on the same product features in their online reviews than Chinese consumers. Chinese consumers, on the other hand, comment more on aesthetics of products in their reviews. These findings provide some valuable guidance for sellers and manufacturers to better customize their products and improve marketing strategies for consumers with different cultural backgrounds.
報(bào)告人簡(jiǎn)介：
張東松教授于2002年獲得美國(guó)亞利桑那大學(xué)Eller偉德國(guó)際1946bv官網(wǎng)管理信息系統(tǒng)專業(yè)博士學(xué)位，現(xiàn)為美國(guó)北卡羅來(lái)納大學(xué)夏洛特分校教授。他的研究主要包括知識(shí)管理、網(wǎng)上社區(qū)、電子商務(wù)、網(wǎng)上詐騙的自動(dòng)識(shí)別等領(lǐng)域。目前，他已有約100篇學(xué)術(shù)論文發(fā)表在相關(guān)學(xué)術(shù)期刊和會(huì)議上，包括MIS Quarterly，Journal of Management Information Systems (JMIS)， IEEE Transactions on Knowledge and Data Engineering (TKDE)，IEEE Transactions on Software Engineering，IEEE Transactions on Systems，Man，Cybernetics， Decision Support Systems和 Information & Management等。他曾獲得美國(guó)國(guó)家科學(xué)基金會(huì)（NSF）、美國(guó)國(guó)家衛(wèi)生研究所（NIH）、谷歌公司、中國(guó)國(guó)家自然科學(xué)基金會(huì)、中國(guó)科學(xué)院、英國(guó)皇家學(xué)會(huì)等機(jī)構(gòu)的研究資助。他現(xiàn)在是多個(gè)信息系統(tǒng)和電子商務(wù)領(lǐng)域國(guó)際著名期刊的高級(jí)編輯、副編輯和編委會(huì)成員，包括MIS Quarterly，Journal of Management Information Systems (JMIS)，Communications of the ACM (CACM)，Journal of Association of Information Systems等。
（承辦：管理工程系、科研與學(xué)術(shù)交流中心）
