報告人：盧向華 教授 復旦大學偉德國際1946bv官網
國家自然基金優秀青年基金項目獲得者
時 間：6月24日（星期三）15：00-16：30
會議號：騰訊會議 823 921 615
內容簡介：
With the advancement of artificial intelligence, technology-based self-service retail is gaining increasingly popular in practice. Yet, consumers report being frustrated with types of self-service technology (SST) failures. Without service personnel on site to interact and help, one way to alleviate the adverse effects of technology failure is to urge consumer voice proactively. Based on nudge theory, this study seeks to leverage descriptive social norm information to motivate consumer voice. In addition, with the consideration that voice in staffless retailing context requires consumer competence on control over the SSTs, we further investigate the role of two related personality traits, self-efficacy and social dependency, on consumers’ voice behavior. A preliminary field experiment has been conducted, and the findings support the motivating effect of priming descriptive social norm on consumer voice.
主講人簡介：
盧向華，復旦大學偉德國際1946bv官網信息管理與信息系統系教授，博士生導師，國家自然基金優秀青年基金項目獲得者。盧向華教授的研究方向是互聯網用戶的在線行為量化實證分析及運營機制設計，通過大數據分析與實地實驗等方法研究用戶個人層面的行為偏好與規律，測度用戶對不同市場干預機制或政策的響應效果。她在國內外高水平期刊上發表學術論文30余篇，包括Management Science, Information Systems Research, Journal of Marketing, Marketing science, POMs，Journal of MIS等。她目前已經作為負責人主持了5項國家自然基金項目，并獨立了完成了上海市哲學社科、上海市教育發展基金會晨光計劃等多項研究課題，負責完成了多項政府與企業橫向咨詢課題。
主辦：研究生院 承辦：科研與學術交流中心
