題目：How to Understanding and Doing Better Business under Han Culture
主講人：倪躍峰副教授 （市場營銷系）
時間: 2013年3月26日（周二）中午12:00-13:00
地點：主樓418會議室
主講人簡介：
Dr. Yuefeng Ni, Assoc. Professor and Head of Marketing Department, graduated from Brunel University and Peking University, has been conducting research and teaching in the areas of International Marketing, Channel Management, Modern Advertising and as well as Biz Ethics for both undergraduate and graduate programs, and nationally and internationally published papers and books in those fields.
內容簡介：
With a high demand to do better biz in China, both domestic & overseas firms are interesting to have a better understanding & then increasing performance in the market, this presentation will do an analysis with recent research. With a conceptual framework of multi-cultural dimensions by Hofstede, the purpose of this talk is about to define and bring audience knowing more the way of doing biz in the culture.
