報告題目：Dialogue Interaction Effects of Generative Artificial Intelligence on Tourism Experiences
時間：2024年6月24日 10:30-12:30
地點：中關村校區主樓326
報告人：Taekyung Kim副教授
報告人簡介：
Taekyung Kim is an associate professor in the Department of Business Administration, Kyung Hee University, Korea. He received his PhD in Management Information Systems from Seoul National University. His current research interests include data sci ence, game industry and smart tourism. His work appears in Information Systems Research, Journal of MIS, International Journal of Information Management, Electronic Commerce Research and Applications and so on.
報告內容簡介：
Generative Artificial Intelligence (AI), such as ChatGPT and DALL-E, is revolutionizing the tourism industry by enhancing engagement and personalization through advanced dialogue interactions. This presentation explores the impact of generative AI on tourism experiences, focusing on its capabilities in content creation, language translation, and visual content generation. The integration of AI-powered virtual tour guides, travel agents, and customer service chatbots has significantly improved user experience by providing tailored travel advice and real-time assistance. Future trends highlight the potential of predictive analytics, immersive experiences with AR/VR, and AI-driven sustainable tourism practices. The impact on various stakeholders, including tourists, businesses, and local communities, is examined, showcasing the benefits of enhanced personalization and operational efficiency. In conclusion, the transformative potential of generative AI in tourism is significant, offering innovative solutions that enhance travel experiences. As AI technology continues to advance, its integration into tourism will likely expand, providing even more personalized and engaging experiences for travelers.
